The objective was to look for approach routes with the sector companies and analysis of the current situation, and the activities the association is putting into action. Some of the conclusions which we arrived at were: . - Look for ways to approach to the exhibition institutions to look investigate joint solutions for problems that the sector has at the moment, unifying efforts. - Improve commercial relations between associates to strengthen their businesses. - To reach collaboration aggrements with other associations. - To be able to negotiate a collective sector agreement. - To look for the recognition of AIMFE as the association for the companies of fair suppliers. - Necessity of union for the benefit of all, and to recognize the new reality of the sector to adapt to it. - To inform of the properties of an association, since everyone in this sector look to be represented, strength and recognition.

AIMFE have reached a collaboration agreement with the VISCOM-SIGN fair that will take place the 6th to the 8th of October 2011 at IFEMA, and in which the association will be present with 12m2 stand representing our sector, also promotion through the media which will be present at the event. The Visual Communication sector has in VISCOM the best showcase to exhibit their most advanced technologies is a date that is going to mark a before and later in the evolution of this market. We invite you to visit us in Stand E023. The online registration process is already operative. Visitors can enter free of charge and if registering before the 5th of September, they will receive their passes at their postal address.

The past 16th and 17th of June saw the 8th Congress of International Spanish Fairs celebrated at IFA, Fair Institution Of Alicante, in which the AIMFE has participated very actively, with the communication “What role do exhibition service companies play in the actual exhibition Institutions” by Carlos Olías second vice president of AIMFE, and in the later debate on “Routes of the future of fairs and way ways get there” along with Antonio Manuel Brito, Director of APFC and Consultor Internacional, Jose Antonio Vicente, President of AFE and Antonio Galvañ, Director IFA. The conclusions from this Congress were that the fairs have to adapt to the needs of the clients and have to offer to the companies reasonable solutions, innovating, ability to adapt to the present situation. The motto of this edition has made a clear reference to the necessity to transform the sector and to give it added value in the present economic crisis and to position itself as a motor of economic reactivation.